Ninety Second

Founded in 2017, Hong Kong-based fragrance brand ninety second combines a passion for scent, literature, and aesthetics. The brand’s unique aesthetic style is based on the use of scents and words to portray imagery.

Minimalist Design

Minimalist packaging often reduces visual elements to their most basic form, perhaps just the base color and the brand’s logo. This minimalist style emphasizes simplicity, directness, and unadorned design.

Although there is only a base color and a logo, the simplicity of the design helps to increase brand recognition. The brand’s logo stands out more in this minimalist packaging, making the brand more recognizable in the marketplace.

Even with simple packaging, it is possible to pay attention to the details.

Brands choose high-quality textured paper and add concave processing treatment so that the packaging in the simplicity of maintaining a high quality.